By platform
Facebook profile picture
Facebook is still where a lot of first contact happens — a marketplace seller, a local service, a community group. The photo is the trust signal.
Size and crop
Facebook displays profile pictures in a circle, at roughly 176 px on desktop and smaller in the feed. Uploading at 720 x 720 px is more than enough, and it leaves room for the platform's own scaling on different devices.
As everywhere else, the circular crop discards the corners. Compose with the head centred and a margin around it, and check the crop in the app before assuming it looks right.
- Upload 720 x 720 px square; Facebook downscales.
- Compose for a circle with a margin on every side.
- Keep the background plain — a feed photo is read at a glance.
- Check the crop in the app after uploading.
Personal profile versus business page
A personal profile carries a photo of the person; a business page carries a logo, or a portrait of the owner. For local services and marketplace sellers, the portrait consistently performs better, because buyers are deciding whether to deal with a person.
Where a page uses a logo, a portrait of the owner on the page's about section is worth having: it is the element that converts a faceless business into a local one.
- Personal profile: a real portrait, plain background.
- Business page: logo for the icon, owner portrait in the about section.
- Marketplace sellers: a portrait in the profile builds trust fast.
- Keep the same portrait across Facebook, Instagram and your site.
The version that works for selling
Facebook Marketplace and local groups are trust-driven: the buyer is deciding whether to drive to a stranger's house. A clear, friendly, professional portrait reduces that friction more than any listing detail.
It is the same photo you would use on a business page or a directory — a clean background, even light and an open expression — and it can be generated from a photo taken at home.
How it works
Three steps from a phone photo to a finished image
Upload your photos
Six to ten selfies with different angles and expressions.
Pick a style
Business, editorial, black and white, cinematic — or a profession set.
Download the set
A consistent batch of portraits, ready for your profile.
FAQ
Frequently asked questions
What size should a Facebook profile picture be?
Upload at 720 x 720 px square. Facebook displays it in a circle at around 176 px on desktop and smaller in the feed, and it downscales the upload for other devices.
Should a Facebook business page use a logo or a photo?
A logo works as the page icon, but include a portrait of the owner or team in the about section. For local services and marketplace sellers, a face is what converts a faceless business into one people will contact.
Does a profile photo matter for Marketplace sellers?
Yes. Buyers are deciding whether to travel to meet a stranger, and a clear, friendly portrait reduces that friction more than any listing detail. It is the same trust signal as a review.
Why does my Facebook photo look cropped?
Because Facebook applies a circular crop. Compose the photo with the head centred and a margin on all sides, and check the result in the app after uploading rather than assuming the crop is centred.
Try it on your next photo
Free to download on the App Store. iPhone and iPad only.