Product Photo
Product photography, by what you are selling
A diamond and a leather boot need different light. These pages cover one product type each: what it does to a camera, and how to get a clean ecommerce image anyway.
Product photography is not one skill. A reflective watch case, a matte candle, a translucent glass bottle and a pair of black trainers each fail in a different way: the watch throws highlights, the candle reads as a grey blob, the bottle goes dark, the trainers lose their texture.
Each page below takes one product type, explains what its material does to a phone camera, and shows the fastest route to a listing image that passes marketplace requirements.
Product types
Pages in this cluster
Shoe product photos
Sneakers and boots are high-volume, low-margin and hard to light. Here is how to shoot footwear that resells, plus the angles…
Read the guideWatch product photos
Watches are the most reflective product you will photograph. How to control highlights, show the dial, and still get a clean…
Read the guideHandbag product photos
How to photograph handbags so the shape holds and the hardware reads: stuffing, lighting, angles and the interior shot buyers ask…
Read the guideFurniture product photos
How to photograph furniture for online listings without a studio: framing, scale, daylight and how to show a piece in a room it…
Read the guideFood product photos
Photographing food for packaging, menus and ecommerce: the light that keeps it looking fresh, and the angles that sell a sealed…
Read the guideBook product photos
How to photograph books for sale: getting the cover square and glare-free, showing the spine and edges, and pricing the condition…
Read the guideToy product photos
Toys are sold on colour and scale. How to photograph play sets, plush and collectibles so the buyer knows exactly what arrives in…
Read the guidePlant product photos
Plants are sold on size, health and shape. How to photograph them so the buyer knows what is arriving, and how to keep the greens…
Read the guideArt print product photos
Selling prints online means showing them on a wall, in a frame, at scale. How to photograph real prints and how to present a…
Read the guideCandle product photos
Candles sell on mood and on detail. How to light a matte jar, show the wax and the label, and produce a styled image without a…
Read the guidePet product photos
Pet products are bought on size and durability. How to photograph toys, beds, bowls and treats so the buyer knows exactly what…
Read the guideSupplement product photos
Supplements are regulated products. How to photograph bottles, tubs and pouches so the label is legible, the claim is compliant…
Read the guideHow it works
Three steps from a phone photo to a finished image
Scan or upload
Take a photo in the app, or pick one you already shot on your iPhone.
Let the AI work
The app removes the background, relights the product and builds the scene.
Export and list
Save a marketplace-ready image at the size your listing needs.
FAQ
Frequently asked questions
Do I need different equipment for different products?
No. A phone, daylight and a plain surface handle most product types. The differences are in how you place the light and how much of the frame the product should fill — and for reflective or transparent products, how much of the shot the app has to reconstruct.
Which product types are hardest to photograph?
Shiny, transparent and very dark products: watches, jewellery, glass, glossy bottles and black clothing. Each one either reflects the room, transmits the background through itself, or absorbs all the light, so the app has to reconstruct more of the image.
Can AI generate a product photo for any product type?
It can generate the background, the lighting and the scene for any product, and it can clean up edges on hard materials. It cannot invent detail that the photo does not contain, which is why the original still needs to be sharp, well lit and in focus.
Try it on your next photo
Free to download on the App Store. iPhone and iPad only.